Sabrinah Rahim.
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Retail Experience Design

Retail Experience • Spatial Planning • Visual Merchandising • Collateral Design

While I was working in YACHT 21, I was working closely with the Creative Director within a tight schedule to ideate and execute the interior design complete with printed collaterals for new and existing stores. Namely the Suntec City, Wheelock Place, departmental stores and pop-ups. Using my background in Architecture, I did rough sketches of the floor plan and worked with the team to arrange the furniture, collaterals and merchandise into the space. Printed collaterals and campaign photographs were designed to fit into the space seamlessly with the right colour scheme and size.