MJML Coding • Illustration
Before joining MoneySmart, the design team has been working closely with the Illustrators to customise illustrations for the masthead based on the newsletter topic every week. Masthead stock templates that were done up by me for the weekly newsletter were implemented as a solution for efficiency and quick turnaround. All emails are designed and coded in MJML.
A/B testing was done to measure the open rate between illustrated mastheads and stock image template mastheads and we found that there wasn't a significant difference. Hence, the team decided to move forward with the stock image templates so increase efficiency.
Easily customisable masthead templates made by abstract shapes that are on brand.
